Mumbai: Ranveer Singh is going all and about the country to promote his upcoming film 'Bajirao Mastani'. The actor unveiled 'Blazing Bajirao'- a digital graphic series yesterday. The series has been created to familiarize audiences with the life and history of the lead characters—Bajirao and Mastani.
On the occasion of the launch, lead actor Ranveer Singh said, “Blazing Bajirao is an attempt to tell our young audiences about the legend of Peshwa Bajirao. Bajirao was a master strategist and a warrior and this web series highlights the various facets of his personality and the skills he possessed. Blazing Bajirao gives you important historical nuggets on him, but in a cool, creative and engaging way.”
Speaking on the origin and creation of Blazing Bajirao, which is an innovation in film marketing, Rishika Lulla Singh, CEO, Eros Digital said, “With this animated series, we aimed at getting a distinctive, grungy look to add an edgy layer to Bajirao. We’ve taken traditional film marketing to a new level, giving it a millennial spin. The episode we launched today is the first of many such episodes to follow, each of which will bear the stamp of the stellar quality expected from a leading studio like Eros International.”
At the event, Ranveer Singh also unveiled a 6-foot tall life-size Bajirao figurine that will be housed at multiplexes this festive season. The figurine marks another shift in film marketing, since publicity material is usually confined to routine standees and backdrops. The six-foot hand-painted figurines are made of clay and fiberglass and have been modeled on Ranveer’s look in the film.
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#MustSee @RanveerOfficial singing #DeewaniMastani at the launch event of #BlazingBajirao!! :) pic.twitter.com/qUJ7FFvkbN
— Eros Now (@ErosNow) November 6, 2015#Exclusive video straight from the #BlazingBajirao launch event!! Watch to know more!! @RanveerOfficial pic.twitter.com/4Cb2xVfrfW
— Eros Now (@ErosNow) November 6, 2015Click on the picture below to watch the first episode of Blazing Bajirao
