The award is in recognition of the pioneering Responsible Tourism undertaken in Thekkady by Kerala Tourism
Kerala Tourism logo
THIRUVANANTHAPURAM: Kerala Tourism was given the inaugural Pacific Asia Travel Association (PATA) CEO Challenge 2015 award for the top emerging destination in the world. Kerala Tourism secretary G. Kamala Vardhana Rao received the award at a ceremony held at the World Travel Mart (WTM), London.
The award is in recognition of the pioneering Responsible Tourism undertaken in Thekkady by Kerala Tourism. Thekkady won the top emerging destination award in the category for two-tier/three-tier cities while Albay in the Philippines received the award for regions/states/provinces.
Kerala Tourism had earlier won the National Tourism Award for 2015 for its innovative Responsible Tourism project in Thekkady.
"The award has given us the opportunity to showcase the new tourism products and packages developed in Thekkady under the Responsible Tourism project to a global audience," said Rao, who received the prize from PATA CEO Mario Hardy and TripAdvisor vice-president Martin Verdon-Roe.
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( Source : deccan chronicle )
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