New Delhi: Samsung on Tuesday launched a new 'On' series of handsets for young Internet-savvy users, a move aimed at helping the Korean electronics major further expand its position in the mid-priced smartphone market in India.
The two handsets—On5 and On7, are priced at Rs 8,990 and Rs 10,990, respectively. The 4G-enabled devices will be available exclusively through e-commerce firm Flipkart.
The On5 features 5-inch display, 1.3 GHz quad core processor, 8MP rear and 5MP front cameras, 1.5GB RAM, 8GB memory (expandable up to 128GB) and 2,600 mAh battery.
The On7 has a 5.5-inch display, 1.2 GHz quad core Snapdragon processor, 13MP rear and 5MP front cameras and 3,000mAh battery.
Samsung claims to have grown its market share in the mid segment (Rs 10,000 - Rs 20,000 smartphones) to 49 per cent in September from 43 per cent in the same month last year.
"Young India today is always on the move and is looking to be connected all the time. At the same time, India is a value driven market and 'On' series will enable millennials to seamlessly integrate their personal and professional lives," Samsung India Electronics Director Product Marketing Manu Sharma told PTI.
He added that "engaging propositions" like MixRadio and MyGalaxy will help in the uptake of the 'On' range of devices.
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