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Nissan ties up with ICC to boost its sales

India is forecast to become the world’s third-largest car market by 2020

New Delhi: Nissan Motors has entered into an eight-year sponsorship agreement with the International Cricket Council (ICC), a company executive said, in a bid by the Japanese car maker to boost its small market share in cricket-crazy India.

Nissan’s passenger vehicles sales in India fell 24 per cent to 19,563 in the six months from April to September, compared with the same period a year ago, giving it a 1.5 per cent share of the market, industry data showed.

India is forecast to become the world’s third-largest car market by 2020. The slowdown in India sales has forced Nissan and its global carmaking alliance partner Rena-ult SA to cut jobs in the country.

( Source : reuters )
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