Hyderabad: The world’s largest taxi company owns no vehicle, the most popular media owner creates no content and the most valuable retailer has no inventory. Adding to the list of innovative business ideas is an Indian equity analysts company that aims to have a worldwide presence without having a large employee base. Banking on the freelancing concept, Bazaar Analysis, a stock market solutions provider, has been growing its band of evangelists who encourage people to invest via its platform.
Apart from a management team of six, most of the work is carried out through freelancers and the rest by their software. “Our logo was designed by a person from Argentina and the multi-media works were done by an Indore-based professional while voice overs in Hindi and English for our promotional videos were done by a man and a woman from the United States and Delhi respectively,” said Jyoti Kumar, the founder of Bazaar Analysis (www. Safetrade.in). He started this venture along with his wife and director of programme management, Anubhav Gupta.
The husband-wife team made use of Elance.com, an international community for freelancers. Using the same medium, they plan to establish a strong network of over 800 evangelists in the next five years.
“This model is cost effective as we provide flexible working hours and work can be taken up as part-time also as it would not be feasible to hire a full time expert,” says Jyoti.With a self-funding of Rs 50 lakhs, the former Microsoft employee kicked off his venture in April 2013. He along with a freelancer developed Robotic Portfolio Management, a software which helps investors auto trade.
It monitors stocks performance and suggests investors on the time to get in or out apart from giving them stock specific tips. “We get a complete history of investments done by the customer in order to give them stock-specific tips whereas those tips are generic on other platforms,” Anubhav said.
By now, Bazaar Analysis has done a business of over Rs 9 crore and have a customer retention rate of over 90 per cent. They are also scouting for investments. They are listed in the Red Herring’s Top 100 Asia, a list of the most promising entrepreneurs.
