New Delhi: The country is all set to be lit up with clean, efficient and affordable lighting as Rural Agri Ventures forays into LED manufacting. Founded by Raakhe Kapoor Tandon, Rural Agri Ventures is a Gurgaon-based business incubation firm set up recently to build a knowledge-based, customer-focused and technologically driven company to cater to the underserved yet critical rural and agribusiness industry. The company has launched its LED product under the brand name ‘My Way’ – an affordable, superior quality LED lighting product built with energy efficient and environment friendly technology.
The company views its recent initiative as a humble contribution to India’s National Energy Conservation movement. Estimates show myWay sales have already saved more than 1.9 million kW of energy leading to over Rs 1.47 Crores of cost savings to consumers. The company aims at illuminating the lives of millions of Indians with clean, natural and energy efficient lighting and is committed to improving lives of Indians particularly in rural India . The company’s renewable energy business offers state of art captive, off-grid and grid connected solar power plant solutions. The company is heavily engaged in rural electrifications - it has lit up more than 35 villages in Uttar Pradesh and is targeting 100 villages by fiscal year end.
“My Way is certainly the right step in the right time. Energy Conservation is the first step to effective energy distribution bridging the gap between demand and supply”, said Mr. Girish Aivalli, MD & CEO, Rural Agri Ventures India. He further added, “LED is the latest technology that can save energy at consumption level and at the same time improves the quality of light. It saves infinitely more electricity compared to old CFL bulbs. More importantly, in line with PM Modi’s Make in India campaign,we are offering quality products Made in India at highly affordable prices.”
The perspectives of renewable and clean energy in the country have intensified against the backdrop of raising carbon footprints as well as oil prices. Alternative energy sources have become the au courant of electric power generation throughout the world. Moving in tandem with the trend the company has rolled out its initiatives in the right direction. Aligning with its LED business motto, “Doing the right thing, at the right time, in the right way”, the company is looking forward to carving a unique niche in the LED and renewable energy development landscape of the country.
