Reverse swing for Tolly stars

The popularity of the stars command huge opening here. Charan has a phenomenal number of followers in Tamil Nadu
It used to be a trend with top Tamil stars like Suriya, Karthi, Vishal, and Vikram who enjoy a big market in Tollywood, to go all out to promote their Telugu dubbed versions in Andhra and Telangana. Even Rajinikanth and Kamal Haasan, who have been enjoying their success at the Telugu box office for years, have started promoting their movies by attending events of their films like Linga, Cheekati Rajyam, Vishwaroopam etc.
But now it looks like there’s also a reverse fad that’s catching up fast among Tollywood superstars! Recently, the Tamil version of Rajamouli’s Baahubali was promoted extensively with all the stars including Prabhas, Rana Daggubati among others in Chennai to publicise the film in all possible ways. Telugu superstar Mahesh Babu aka Prince also came here to promote Selvandhan, the Tamil-dubbed version of his new film Srimanthudu. Now it is heard that Ram Charan and dad Chiranjeevi will be in town in October to promote the former’s upcoming flick Bruce Lee The Fighter.
For the suave and stylish star, it was a homecoming of sorts. Born and brought up in Chennai, Mahesh reasons out to DC his decision to endorse in Tamil. “The script of Srimanthudu is a film which talks about strong human emotions and a bond between father and son, besides romance and action — and Tamil audiences would connect to it well. There’s a strong message in it. We have shot at many places in Tamil Nadu and there are several actors and technicians from the K’town like Sukanya, Sampath, DSP and Madhie who are part of Selvandhan.”
The big news is that Ram Charan and his dad will come to Chennai to promote Bruce Lee The Fighter, which is scheduled to release simultaneously in K’town as Bruce Lee 2 the Fighter on October 16. The movie, which is directed by Srinu Vytla, has the hot Rakul Preet as Charan’s romantic interest and Tamil actor Arun Vijay making his debut in T’town as a baddie.
Ram Charan also enjoys a huge craze at the Tamil box office as his earlier Tamil dubbed movies like Magadheera, Orange have done great business. In an earlier chat with DC, Charan said, “I was born and brought up in Chennai. I am fluent in Tamil and I am keen on doing a straight Tamil film.”
Yet another facet to this topic is that when small-budget Tamil films with lesser-known actors find it difficult to get theatres for their release, the Tamil-dubbed Telugu flicks find an easy way to release on more than a hundred screens in Tamil Nadu. Veteran Rajaraja known for his skills in writing dialogues for Tamil-dubbed Telugu movies, says, “For the last 30 years, I have been writing for dubbed Tamil movies including Chiranjeevi sir’s films. Recently we dubbed Charan’s Evadu. Charan has a phenomenal number of followers in Tamil Nadu and hence the film could get many screens for its release.” Sura, a trade analyst, cites the reason for dubbed Telugu films doing well in Tamil Nadu. “A mass entertainer with a big star, rich production values, and high glamour quotient of T’town could target B and C centres in Tamil Nadu by dubbing it into Tamil, and renaming it with a catchy title that will appeal to the audiences.” Sources say that more Telugu stars like Allu Arjun, Balakrisha and Nagarjuna have decided to make their presence felt in Tamil filmdom with simultaneous releases of their Telugu films in Tamil and promoting them here thus making inroads in Kollywood.
( Source : deccan chronicle )
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