Kamal Haasan to endorse a brand for the first time

The actor will soon shoot an exclusive commercial that will go on air during Diwali
Actor Kamal Haasan has broken his habit of a lifetime! The multi-talented hero till date had never been lured by brands and said ‘no’ to several product endorsement offers in his career spanning more than five decades.
But now for the first time, the Vishwaroopam star will be endorsing the textile store Pothys — a brand that was established around 90 years ago. Sources say that Kamal has been paid an undisclosed (and whopping!) amount as remuneration. The high profile advertisement will be shot by comedian and ad-filmmaker Krishna in a couple of days in the city at specially erected sets. Insiders say that Krishna has also shot high-profile ads with top stars like Allu Arjun and Dhanush recently.
The exclusive commercial will be on air during Diwali, a festival that sees the textile industry in Tamil Nadu spend a lot on advertising, to catch the attention of the shoppers. A top source from the textile major has confirmed this news to DC and said ‘they are extremely happy about their association with Kamal Haasan’. Of course, such an endorsement also brings in wide exposure and new customers for the brand. The sources also adds that Kamal will be endorsing the entire textile showroom brand, and not the specific collections that they launch periodically, on special occasions. Kamal’s daughter Shruti Haasan had also done an ad for the boutique of the same brand, a few years ago.
( Source : deccan chronicle )
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