After Trai’s threat, Airtel changes plan
New Delhi: With the pressure mounting on the call drop issue, India’s leading telecom operator Airtel said on Monday that it will shift all its pre-paid customers to “per second billing plan”. This comes when Trai is looking at ways to compensate consumers for call drops by operators.
“Rolled out under the new ‘pay for what you use’ initiative as part of the company’s ‘customer first’ commitment, this will help ensure that customers pay only for the time they use the Airtel network,” said Airtel.
“While we continue to invest aggressively in our network quality and deploy new sites to further enhance our robust and wide network presence, as yet another token measure of our commitment, we are today taking the lead to move our customers to the affordable per second plans ensuring that they pay only for what they use,” said Ajai Puri, director - market operations, Bharti Airtel.
Airtel said that the company has been driving focused efforts to enhance customer experiences and its service delivery with initiatives such as rapid network expansion for 2G, 3G and 4G services, direct customer engagements for site locations, EMF education programs, constant network quality upgrade and monitoring.
“Though a large majority of Airtel prepaid mobile customers were already on the per second billing plan, with this initiative the company will ensure that all the prepaid base is moved to the per second plan. While customer’s standard base rate plans will be shifted to a pulse rate of per second, they will have the freedom to opt for additional tariff discount packs of their choice for discounted per second or per minute benefits,” said Airtel.