Call off the search for whatever colour is “the new black.” A consumer poll commissioned by a UK-based T-shirt wholesaler has determined which shades reign supreme when you want your outfit to do the talking, and despite its funereal overtones, classic black comes out on top.
Skeptics might cry, “It’s not what you wear; it’s how you wear it!” True enough, which is why respondents were asked about which colour most inspires confidence.
An overwhelming majority of both men and women claimed they felt best in black, and it’s no small wonder why — two-thirds of women prefer their men in black, and it’s just a short leap to assume that men feel confident when they can sense female attention.
Blue takes after black in the rankings for attractiveness, scoring better with poll respondents than any other shade. Men cite it as one of their top choices to wear on a first date, and women agree that they like a man in blue — that is, if a man in black isn’t available.
There are those who prefer to dress to convey their intelligence rather than their self-esteem, and there’s a colour for that, too: black. Once again, respondents of both genders were very clear that black, followed by blue, most connotes intellectual depth. Imagine Sartre wearing canary yellow or Proust in blush pink, and the association of sombre colours with serious thought becomes clear.
There are plenty of upsides to dressing like Johnny Cash, though a few downsides stood out. Black was rated low for generosity (Ebenezer Scrooge would wear a black waistcoat, wouldn’t he?), but low for arrogance, which seems like a fair enough trade.
As far as colours to avoid, the results are just as clear. Brown and orange are suitable for chocolate and traffic cones, but not people, and pink is best left to Barbie. For almost all other people and occasions, black is safest and best. Best of all, it will never go out of style.