We are a specs-obsessed country. Whether it is the cliched question of ‘Kitna deti hain?’ while picking up an automobile or the ‘Guarantee hai kya?’ while buying a juicer-grinder from the flea market — we are a nation of absolute perfectionists.
Then, smartphones came along a few years ago and gave us more ‘specy’ fodder to chew on. From megapixel resolutions to multi-core processors to ultra thin aviation grade metal frames, the average smartphone buyer today is caught in a complex web of numbers and jargon, often misleading, sometimes accurate. But now some phone makers are saying: KISS, Keep It Simple, Stupid!
At the launch of its new UI — MIUI 7 — at Delhi last week, Xiaomi aimed for a differentiation in the market, which is and fun, playful. The concept is simple. At the end of the day, all Android devices have similar look and feel, menu icons, settings and touch interfaces. Xiaomi has created interfaces that are gimmicky and blends with your offline personality. Also, Mi phones allow you to play games even while your phone is in the screen lock mode.
One of MIUI’s new features is that it comes with four preset themes — Rose, Pink Blush, Ocean Breeze and High Life. Stemming from the fact that pink is the colour of the season, MIUI 7 has two themes, inspired by luxury fashion accessories. Pink Blush is slightly more subtle and feminine than Rose, which is well textured. Ocean Blue is calming and relaxing on the eye, but it is the High Life theme which we recommend strongly. This black and gold coloured theme is complemented by icons that spell opulence. Right up your alley if you are a jet-setting, frequent flier.
MIUI 7 also features innovative lock screen themes that do much more than displaying time in analogue and digital. They allow you to do a range of things depending on your taste and hobbies. You can strum guitar chords to a tune to unlock your phone!
Also, the folks at Xiaomi, for some reason seem to favour one Khan over the others, judging by the Baadshah theme. This theme allows you to dress up King Khan in his famous ‘come hug me’ pose. But the point is, your phone unlocks only if you get the combination right. And then, the background changes as a bonus to the movie outfit was featured in.
It's not all fun and games though. The MIUI 7 provides performance enhancement as well. While system apps load 30 per cent faster thanks to software management algorithms that prioritise certain apps, battery life gets extended by 10 per cent for daily use. Also, your bank OTP can now be copied instantly and pasted in your Net banking app and text can be displayed in more Indian languages with bigger fonts.
— IndiaTechOnline
