Designer Poornima Indrajith offers a new collection of designer clothes that are traditional with just a touch of the unusual
Poornima Indrajith in Pranaah, Vaalkannadi Collection
She is a child-woman who cannot contain her glee at seeing the brightly lit Onam fairgrounds with shops selling fancy jewellery, the balloons, the giant wheel and the crowds. For a moment she childishly yearns to experience the festivities firsthand. It is this child in her that is the allure of Poornima Indrajith.
For a woman who loved taking part in the Onam festivities, her brand Pranaah has kept her busy for the past few years. She recollects, “I love celebrations and nothing ever kept me indoors. If there was a carnival happening in any city, I would be there! My Onam was always full of colours, but today that is not the scene. You are constantly under the scrutiny of mobile phone cameras that scares me and stops me from being the carefree Poornima.” Revealing that she misses the Onam outings, she muses, “I really wish I could take my kids to all the carnivals and eat candy floss.”
Any approaching festival requires serious planning for Poornima. Explaining the changing fashion sensibilities she explains, “A lot of fusion and blending is happening in the traditional cream and gold fabric. The Kerala kasavusaree now incorporates a lot of kalamkari, handprint, block print, embroidery and patchwork.” This year she has decided to go back to the roots but adds a highlight element — the vaalkannadi or mirror.
About the Vaalkannadi collection, Poornima enthuses, “Vaalkannadi is unique to the Kerala tradition and I incorporate it through hand embroidery in my collection.” Working with the mirrors was tough because she had to go through numerous ‘trials’ before she hit on the required size. Her collection features designs suitable for any age group in an affordable range and includes sarees, lehengas, cholis, tops and gowns.
( Source : deccan chronicle )
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