What if someone decides that your favourite bottle of ketchup is actually not ketchup? Confused? Well, that’s what happened to Heinz Ketchup, which is one of the most recognizable brands of ketchup in the world. It will now be know be labelled as “tomato seasoning”, according to reports by Israeli newspaper Haaretz.
Why? Because a local competitor Osem, filed a complaint which compelled the Health Ministry to agree since Heinz contains less than 10% tomato solids. This means that it cannot be legally called ketchup.
Though it looks like Heinz might get to retain its ketchup identity pretty soon as its local importer, Diplomat, is working with the Health Ministry to legally change the definition of ketchup from containing 10% to 6% tomato solids, reports Haaretz.
So, for now at least folks in Israel will be enjoying their burgers with tomato seasoning from Heinz....