Karnataka: Congress media blitzkrieg targets youth

The Congress party has launched a media blitzkrieg across the city

Bengaluru: In an effort to attract urban youth and educated voters in the coming BBMP polls, the Congress party has launched a media blitzkrieg across the city.

As many as 80 vehicles with huge LCD screens will criss cross the city. And to add glitter, jingles on FM, billboards highlighting Chief Minister Siddaramaiah’s performance and his messages are being used during the party’s campaign.

The Congress has also launched two new Face Book pages - Youth for Congress and Congress for BBMP - to highlight the BJP’s failures and explain how Mr Siddaramaiah's initiatives have helped the city in a big way. These pages have been carefully developed with the focus on unleashing a positive campaign on social media with no direct attack on the BJP.

Speaking to Deccan Chronicle, Congress party media strategist and Chikkaballapura MLA, Dr K. Sudhakar disclosed that the party has been carefully trying to build an image ahead of the polls. "Chief Minister Siddaramaiah being the captain, we are highlighting him in a big way. That is the USP of the campaign. Be it billboards, newspaper advertisements or FM Jingles everything revolves around him," Dr Sudhakar stated.

Another Congress leader Mehroz Khan who has been associated with the campaign explained the intention behind launching 80 plus LCD screen mounted vehicles to cover the 198 wards. "Our aim is to harp on the fact that the BJP failed to deliver in the five years it ruled BBMP. This initiative is meant for those who do not use the Internet. Mr Siddaramaiah reads out a crisp message explaining his vision for Bengaluru and how the BJP did not deliver in the last five years. We have designed three or four different messages which are screened on these vehicles,” Mr Khan disclosed.

Explaining the FB initiative, he said: "We launched it just a week ago, both pages have nearly 35000 likes already but effectively we have been able to reach 10 lakh people. Educated voters do not like prolonged speeches of leaders instead they prefer crisp messages. The thumb rule of such campaigns is to avoid banter of any kind. Therefore, we have highlighted issues pertaining to youth in one page and issues concerning citizens at large in another page,” he said.

( Source : deccan chronicle )
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