'Drishyam' gains momentum again in its third week, to get more screens this Friday

Mumbai: In an industry where all too much importance is placed on opening day (and weekend) collections, Nishikant Kamat’s ‘Drishyam’ is quietly picking up momentum in its third week at the theatres — a development fuelled by the strong word-of-mouth feedback for the film. Multiplex chains in Mumbai, Delhi, Bengaluru and Kolkata are increasing their screen count for the film following increased requests at the ticket counters.

Leading distributor Rajesh Thadani of Multimedia Combines from Mumbai confirmed this development. He said, “Yes more screens are being allocated to Drishyam by the end of this week. The truth is that Drishyam picked up very late because Bajrangi and Bahubali were still going strong at that time Ajay’s film released. Now both the movies are towards the end of their run and word of mouth has kept Drishyam alive in the theatres. Also, Brothers, that released this week, has fared average and its numbers on Monday had a big drop. This is only in multiplexes in the metro cities.”

'Brothers' got a huge opening on Day One and its weekend collection is among the highest in 2015. However, it hasn’t picked up much after the weekend, as opposed to what was expected.

Sanjay Ghai, a leading distributor for the Delhi/Punjab region added, “Ultimately good content has found appreciation. Initially, Drishyam suffered because of Bajrangi and Bahubali but eventually, it has got its due. Also, Brothers won’t last for long and thatregoers will need to be given the option of a good film. All is Well is releasing this Friday but Abhishek Bachchan is not a crowd puller. I would say currently there are around 500 shows for Drishyam and by Friday, it will have 750-800 shows in major multiplexes. It’s remarkable for a film which is in its third week.”

About the films coming this Friday, distributor Hemant Shah said, “Yes, so far there is no excitement about the films that are releasing this Friday but I haven’t checked on Drishyam yet.” Raj Bansal, a multiplex owner in Jaipur, tweeted, “After a long weekend, Monday shows its effect at (the) Box Office.” In another tweet, he wrote, “Major drop in Brothers’ collection.”