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High priced products make up Tasmac economics

DECCAN CHRONICLE
Published Aug 5, 2015, 10:58 am IST
Updated Mar 28, 2019, 7:36 am IST
A quarter brandy is usually sold at Rs 10 more than the maximum price and is never questioned by any of the consumers
Representational image
 Representational image
ChennaiIt is a well-known fact that Tasmac is a major source of revenue for the state exchequer. Nevertheless, a visit to any outlet in the city is key to understanding Tasmac economics, a world in itself where items are sold as much as five times their original price with no questions asked.
 
This is possible because of the cut that goes to the police, the civic body and local politicians on a weekly or a monthly basis, according to a Tasmac official. Most of the bars attached to Tasmac outlets are mediocre with nothing much to write home about and flout the rules. 
 
In case of a decent establishment, customers are even charged for booking tables on an hourly basis inside air-conditioned bars.
 
A quarter brandy is usually sold at Rs 10 more than the maximum price and is never questioned by any of the consumers. The bars expose one to even more bizarre prices as simple but essential items are priced five-fold. A plastic cup is sold at `6 and water packets are sold at the same price.
 
Considering an average of 1,000 bottles are sold daily at a Tasmac outlet and the same number of plastic cups and water packets were sold, a profit of Rs 20, 000 is ensured. For a month, the profit adds up to Rs 6 lakh.  Snacks and food items sold at the bars add up to the profits.
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Location: Tamil Nadu




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