The bridal effect

DECCAN CHRONICLE | RITU KUMAR
Published Jul 5, 2015, 5:45 am IST
Updated Mar 28, 2019, 4:00 pm IST
Avoid bling and pick outfits in fresh colours and minimal embroidery that stand the test of time says this fashion designer
Weddings these days are much more flamboyant than those of yesteryear which gives room to designers today to make one-of-a-kind bridal outfits.
 Weddings these days are much more flamboyant than those of yesteryear which gives room to designers today to make one-of-a-kind bridal outfits.
The Indian fashion industry has undergone a sea of change. Weddings these days are much more flamboyant than those of yesteryear which gives room to designers today to make one-of-a-kind bridal outfits. At the same time, there is a need for ready-to-wear bridal lines that are regal in every way possible as every modern bride wants to wear the very best on her special day.
 
Today,  a new India is dictating its fashion preferences and celebrating a freedom of choice and budget. The modern bride’s wardrobe has expanded to encompass traditional saris, cocktail sarees, a bridal lehenga, suits ranging from traditional salwar kameez to fancy anarkalis and finally a number of contemporary western outfits for day-to-day wear.
 
The trend of wearing contemporary and more stylised bridal outfits has caught on in a fairly big manner. While it is great to follow the new fashion trends cropping up, there are many things to be kept in mind when choosing a more fashionable style over the traditional products as so much can go wrong if attention to the finer details is missing.
 
The trendy ensemble however is not all that makes the look. Make-up, hair and accessories all add on and overdoing it could ruin the look completely. With trendier outfits, the make-up has to be subdued so that the garment itself shines more. Smoky eyes really have an impact and it is best for the lips to take a neutral tone so as to keep the look as natural as possible. It is a misconception that a bindi gives a very traditional look and hence girls tend to stay away from it when wearing a contemporary style. However, a bindi is an evergreen addition to complete the bridal look. The cheek bones, again, should be kept natural.
 
Weddings in India have become easily the most glamorous and exotic throughout the world. In today’s world of minimalism and underplay, they present an over-the-top look at the way royalty of old, as well as the folk theatre of India, with its diverse traditions of dance, theatre and music. The apparel worn at almost any wedding in the country is based on traditional textiles and by the very definition of which represents best in colour, style and richness from a country which has the best of fabrics in the world. The bridal range offers the complete bridal trousseau with delicate handworked suits, saris and exotic lehengas in turquoise, red, emerald greens, pinks and other colours. These are embellished pieces. Sarees and lehengas are the options to choose from for formal wedding occasions with a elegant look.
 
The present trend is to go for brocades for the lehengas but in fresh colours so that the ensemble in both rich and not too weighed down. Light weight Chanderi fabrics make up for embroidery which is mostly subtle threadwork and light tikki work. There is a drift away from crystals and embellishment which are too blingy and shiny.
 
– Ritu Kumar retails her fashion label from Bengaluru.
 
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