Sweet Couch launches app focused on ‘fore-play’ of shopping
Mumbai: Window-shopping is considered to be everyone’s guilty pleasure, but what if we say that it is now possible to window shop from your own home, from the comfort of your very own sweet little couch? Aiming to revolutionizing the very definition of shopping, Sweet Couch has joined the app revolution with an aim to reach out to more consumers. With an in-depth understanding of the way the Indian consumer views shopping, the app loaded with a chitchat feature where users can seek and share opinions on a variety of products brings the exciting shopping experience of discovering new products to a digital device.
Spearheading a mission to change the very paradigm of shopping that is currently drawn down with sales, prices and discounts; Sweet Couch’s chit-chat feature is the highlight of its app. Users can now browse through pages of unique items and converse with friends and family without leaving the platform, therefore eliminating the requirement of taking screenshots to text or email the image in order to seek a second opinion. Sweet Couch’s primary objective therefore is not to make a sale, but instead inspire its users through conversations over its unique products.
Speaking on the launch, Rajesh Chokhani, Co-Founder, Sweet Couch says, “Shopping in India today has become extremely commercialized with the pressure that brands have of making a sale. This has had an end effect on the consumer as well whereby the definition of shopping has come to be known through the sales, discounts and prices. We at Sweet Couch understand that shopping is an experience by itself where you get to hang out with friends, see new products, and feel rejuvenated. We recognize that there is a distinct difference between shopping and buying. We want to offer the Sweet Couch community an experience-oriented rather than price-oriented shopping journey.”
Adding to this, Jayshree Nayak, Co-Founder, Sweet Couch, opines, “We received an overwhelming response from both industry players as well as consumer to our web platform with over half a million unique visitors every month. The app once again is not optimized for buying, but for a wholesome window-shopping experience. We can therefore call it the foreplay of shopping, creating a non-committal relationship with the shopper and the products. Whether they wish to buy it or not, there is no pressure”.
Going forward Sweet Couch aims to introduce additional features that can take the shopping experience to a whole new level. Toying with the idea to create a community of those who enjoy the foreplay in shopping, Sweet Couch aims to ignite impulse within the consumers. Post its soft launch of the app a couple months ago, the brand has seen a tremendous response, and the stickiness to the app can be defined by an average time spent of close to 10 minutes by each user. Sweet Couch intends to keep digging below the surface to give its users a shopping experience led by discovery and passion rather than discounts and purchases.
