OPPO has announced its plans regarding its new handsetmanufacturing unit in India. OPPO entered the Indian market in January 2014 and is aiming for rapid growth and expansion across target markets in India. OPPO will focus on setting up a state of the art facility to manufacture world class smartphones for the Indian audience as well as key markets overseas. “2015 will be a year of expansion for us. We are already among the “top three” players in Indonesia, with more than 11 per cent market share. Similarly we have 13 per cent in Vietnam and almost 11 percent in Malaysia. Globally, we plan to sell more that 15 million units this year”, said Sky Li, Vice President, OPPO
OPPO India is speeding up sales and service network and expects a fair growth and a bigger share of the market in the times to come. We have sold around 400, 000 devices in India and are targeting for 1.5 million units this year (2015).OPPO India has plans to expand more service centers this year. As of now, we have 120 service centers across India and are targeting to open 200 service centres by end of 2015.
According to CMR India Monthly Mobile Handsets Market Review, a total of 53 million mobile handsets were shipped in first quarter of calendar Year 2015. Out of these, 19.5 million or about 37 per cent of handsets were smartphones, while rest were feature phones.
