Chennai: With India emerging as one of the largest source markets for Maldives, the country made up of 1,190 coral islands formed around 26 natural ring-like atolls and spread over 90,000 square km, is positioning itself as an exotic honeymoon, family destination or extended weekend getaway.
The Maldives lies in two rows of atolls in the Indian Ocean, just across the Equator and the country welcomed over 45,587 Indian tourists last year, recording a double-digit growth since 2010. India is the seventh top source market for Maldives and the top six are: China, Russia, the UK, Germany, Italy, and France.
Recently, Reena Abdul Wahid, marketing officer, Maldives Tourism, made a presentation at the roadshow, explaining the ‘One Island One Resort’ concept of the destination. Talking about the tourism offerings, visa procedures, connectivity and accommodation facilities in Maldives, she said the integrated resort development project, Thumburi, is under way and it would be opened by 2017.
From romantic escapes to action-packed aquatic adventures, Maldives, which accounts for 99 per cent sea, about 200 inhabited islands and 90 islands developed as tourist resort, has launched a ‘Stay Longer’ campaign wooing tourists to live out their dreams in one of the world’s most coveted destinations.
To connect with Indians, the Maldives marketing and public relations corporation (MMPRC) tied up with PVR Cinemas across India for a two-week video campaign to be screened at all the major cinema halls of PVR auditoriums in New Delhi, Gurgaon, Mumbai, Bengaluru, Hyderabad, Chennai and Kolkata.
Says MMPRC deputy managing director Mohamed Adam, “Maldives is a destination that offers a complete experience - be it gourmet food, water activities, relaxation on the beach or world-class spa experience. So, whether it is for a honeymoon, family holiday or just an extended weekend getaway - there is something for everyone.”...
Location: Tamil Nadu