On YouTube Creators Day, top bloggers from the city discuss how to get those big hits
Ranjit Kumar (left) and Sanjay Thumma at the event.
How could a 16-year-old raise $1,000 for the earthquake victims in Nepal? Or a chef be happy after selling his four successful restaurants? Not really a million dollar question when you know the answer lies in the free video hosting service, YouTube. Justin Bieber, Charlie Bit My Finger and even our very own AIB would never have existed if it weren’t for YouTube. With around 1 million users, it’s really not a surprise that YouTube is the go-to service, be it for the latest music or the funny animals videos that science recommends as a stress-buster.
But when around 100 hours of videos are being uploaded every minute, how do you make sure you get the maximum hits? Gathered on the Google campus this Saturday, a group of youngsters and trade experts were discussing just that as part of an event called YouTube Creators Day.
Top city tech blogger speaks
Hyderabad-based Ranjit Kumar launched his YouTube channel in 2011 and after one year and 160 videos, he only had over 1,000 subscribers. “A failure when you look at it from the statistics point of view,” says Ranjit, who started the channel called GeekyRanjit after quitting his job as an IT consultant. Through his channel, he advised people about the latest gadgets. “My friends always used to take tech advice from me, so that’s how the idea for the blog came along.”
Now, Ranjit has over two lakh subscribers, his Q/A session every Tuesday is sought after and his is one of the top most tech blogs in the country. “Passion and consistency goes hand in hand when you have a YouTube channel. I upload a video every day; there is no script, but that’s easy after making thousands of videos,” says Ranjit, who puts in over 12 hours in making videos. “Your quality needs to be up to the mark otherwise your viewership is bound to drop.”
‘Food videos have high shelf-life’
“So do music, comedy, story-telling etc. They are what people will look back 10 years down the lane as classics,” says city-based celebrity chef Sanjay Thumma, who not only has a successful YouTube channel called ‘VahChef’, but also has a TV show and three brand endorsements. Having worked in the US, Sanjay started making videos in 2007. “I started in my garage like Steve Jobs, but I didn’t become as successful as him,” says Sanjay with a laugh.
His channel has more than four lakh subscribers and his videos are a hit not just for the recipes but also for Sanjay’s humour. “I started a channel when many people didn’t even know it was going to be that big. But, through my channel, I got endorsement and a TV show deal. I did it because I am passionate about cooking and that’s what people should keep in mind.”
( Source : dc )
Next Story
