Google’s AdMob is one of the largest mobile advertising platforms. The ad network allows developers to earn revenue from their apps, be it Android, iOS or Windows Phone platform, from the ads that Google serves them. However, app developers on the Windows Phone platform have been reporting a decline in ad revenue from Google’s AdMob.
The instance has got developers to thinking if Google is intentionally trying to kill the Windows Phone apps (who are also its rivals) by making it arduous for Windows Phone developers to earn proceeds out of these apps. Some developers claimed that the amount of ad space on Windows Phone apps dropped from 99 per cent to 7 per cent, starting May 7.
This obviously raged the developers, and they tweeted their experience online.
Hey @admob, No reply from support since 2 days. All #windowsphone dev across the globe have issue Plz see thread https://t.co/gpTApoP5QH 1/2
— Sumit dutta (@sumitdutta21) May 11, 2015Fill rate #wp #admob is drop down (73%), make sure that sales will plummet in this month. Google is evil!
— Anh Nguyen (@anhngt) May 11, 2015However, Google recently posted a tweet saying that they are aware of the issue and are working on it. Google did not clarify what the issue was and when will it be fixed.
We're aware of fill rate issues for Windows Phone in AdMob. We're actively investigating and working to fix this, more details soon.
— Google AdMob (@admob) May 18, 2015
