Salman Khan won’t promote Sooraj Pancholi's debut film 'Hero'

Mumbai: Though he is the official producer, Salman Khan won’t make an appearance in Nikhil Advani’s Hero, nor will he be seen promoting it . Reliable sources say that Salman has turned down all suggestions of a pro-active promotional pitch for Hero.

“Salman wants Hero to be an out-and-out vehicle for the promotion of the two bachchas, who make their debut in the film. Salman wants Sooraj Pancholi and Aathiya Shetty to be in the spotlight. Even suggestions that, he do a song and dance for the end-titles, were firmly turned down. Salman wants the newcomers to be the centre of attention. If you remember, he had actively promoted his brother-in-law Atul Agnihotri’s O Teri which featured Salman’s rakhi-sister’s husband Pulkit Samrat and family friend Tajdar Amrohi. The gambit backfired. Salman won’t take that risk again,” says the source.

Hero is being released on July 3, so far no publicity, not even the first look or even a still of the new pair has been released. “This is again Salman’s idea. To start the promotional campaign closer to the release. He sees no point in starting months before the release date,” adds the source.