Smells are known to stir memories and a French entrepreneur aims to encash on this fact.
Katia Apaletegui is an entrepreneur who is launching a fragrance company to do just that: recreate the scent of a deceased loved one. After gathering the deceased loved one's personal items, such as their clothing and their pillow cases, a chemist at Université du Havre runs these items through a process to isolate the human-originating odors (roughly one hundred molecules) to turn them into sprayable fragrance.
The chemist will then process these items to isolate scent particles, specifically, those that came directly from the person him or herself. According to reports, the whole thing costs about $600. Which actually doesn’t even put it among the most expensive perfumes you can buy.
The company has not yet launched, but they hope to be up and running in September....