Lenskart capitalizes on Nepal earthquake, offers discount
Lenskart later apologized for the stunt
Nepal’s Kathmandu region was hit by a massive earthquake today, and large swathes of North and NorthEast India also felt strong tremors. Hundreds of people have lost their lives and many more have been injured.
Between this terrible incident, Lenskart, an eyewear online shopping website, decided to cash on the tragedy. Only a while after the earthquake was reported, Lenskart sent out advertisement saying “Shake it off like this Earthquake”. The message was followed by their discount offers.
However, a couple of hours later, Lenskart tweeted to apologize for the stunt.
We apologize for the accidental choice of words.Our intention was not to hurt anyone's feelings.We are extremely sorry - Lenskart
— Lenskart (@Lenskart_com) April 25, 2015
( Source : deccan chronicle )
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