Mumbai: After Saif Ali Khan-Kareena Kapoor and Virat Kohli-Anushka Sharma, it is Sidharth Malhotra and his sweetheart Alia Bhatt who’ll be displaying their real life chemistry on screen. Word is that the duo has been roped in for an ad film that is being scripted by Prasoon Joshi.
Apparently Alia wasn’t the first choice since her fee was too high, but Sidharth apparently swooped in to play the mediator and helped seal the deal. After Student Of The Year, this will be the first time that Sidharth and Alia will be seen together on screen. “Of late the whole purpose of being in a relationship and admitting to it is to increase your brand value. Apart from working in films, celebrity couples also want to establish themselves as a brand in the ad world. In the past, John Abraham and Bipasha Basu too had followed that pattern. Gauhar Khan and Kushal Tandon also clinched roles while they were seeing each other. It’s all about making the money while there is hype about them,” says an ad guru. We hear that the company was also trying to get Deepika Padukone and Ranveer Singh to endorse their brand.
