Pinterest is planning to launch a buy button on the website that could turn the online scrapbooking service into an online shopping powerhouse, according to reports. The buy button will allow users to order and purchase goods that are pinned to Pinterest boards without leaving the app or website, reported the Verge.
The feature could roll out in three to six months but may take longer or first launch in a limited trial. Payments company Stripe, a San Francisco-based startup may handle the transactions as it has similar deals in place with Facebook and Twitter.
Pinterest has more than 70 million users who pin items in place and presumably have an interest in owning those products.