Mumbai: Cricket's version of a gladiatorial streetfight will play out on Sunday when defending champions India take on arch-rivals Pakistan in a high-voltage World Cup clash at the Adelaide Oval.
Millions of passionate fans across the world will follow the Pool B match which organisers said was sold out in 20 minutes despite an uninspiring build up by both teams.
Big screens are going up, TV sales are booming and even the Taliban are getting their transistor radios ready for the biggest grudge match in cricket: Pakistan against India.
While the heat is on, the videos that are going around have done their bit to add fuel to fire.
The broadcaster Star Sports has been keen to remind Pakistanis of India's World Cup dominance over them -- India have beaten Pakistan in every one of their World Cup clashes since 1992, five in all.
The Pakistan fans have retaliated by highlighting how Pakistan have got better of Indian side over the years.
While the Indian cricket board has not jumped into this, it has posted this on Saturday via their official Twitter handle....