Mercedes Benz plans to launch 15 new cars in 2015

After registering a record growth by its products in 2014, the German luxury car maker Mercedes-Benz is planning to launch 15 new models in 2015 in addition to adding 15 new dealers to cover some parts of the tier-II cities and to consolidate the Indian market.

“2015 is going to see the launch of 15 new models and we may also open 15 new dealers with the new luxury customer connect initiative of covering 15 cities,” said Eberhard Kern, managing director and CEO, Mercedes-Benz India on the sidelines of the launch of C-class diesel variant here on Thursday.

The company which had a sales growth of 25 per cent in January 2015 when compared to the corresponding period had sold almost 10,201 units with a growth rate of 13 per cent buoyed by a strong CLA-class car demand, Mr Kern informed.