Madhuri Dixit roped in for 'Beti Bachao Beti Padhao' campaign
The campaign will be launched by Prime Minister Narendra Modi in Haryana today
Mumbai: Bollywood's evergreen diva Madhuri Dixit has been roped in as the brand ambassador of 'Beti Bachao-Beti Padhao campaign' which will be launched today by Prime Minister Narendra Modi in Haryana.
Madhuri took to Twitter to announce the news and her happiness to be the brand ambassador of the campaign:
Honoured to be a part of #BetiBachaoBetiPadhao campaign. Looking forward to the launch tomorrow, in Panipat, by Hon'ble PM @narendramodi.
— Madhuri Dixit-Nene (@MadhuriDixit) January 21, 2015
On my way to the launch event of #BetiBachaoBetiPadhao in #Panipat pic.twitter.com/pSEevcJ7a7
— Madhuri Dixit-Nene (@MadhuriDixit) January 22, 2015
The issue of decline in CSR is complex and the scheme will address the issue within the broad framework of survival, protection and education of girl children. The BBBP Scheme will be implemented in 100 selected districts, which will cover all states and UTs and is a joint initiative of Women and Child Development, Human Resource Development and Health Ministries.
( Source : dc )
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