Marilyn Monroe becomes new face of Max Factor from beyond the grave
6 Jan 2015 3:04 PM IST
The beauty brand has turned to the past as inspiration for its 2015 campaigns
Those who knew her said she was often misunderstood. She was not the dumb blonde she might have portrayed in her films. She was smart and driven, and she could even be unprofessional and exasperating to work with, according to a feature in the Los
Los Angeles: Marilyn Monroe may have passed away 53 years back, but that hasn't stopped her from becoming Max Factor's "global glamour ambassador."
The blonde bombshell, who died in 1962, aged 36, has remained a beauty icon for over 50 years and has now become face of the brand from beyond the grave, Stuff.co.nz reported. The brand will feature the silver-screen icon, who was reportedly a customer of the beauty brand back in the '40s, in a mix of TV, print and digital advertisements, charting her rise from mousy teen to the famous red-lipped, platinum-haired and doe-eyed actress as she's best remembered.
Pat McGrath, global creative design director of Max Factor said that Monroe had made the "sultry red lip, creamy skin and dramatically lined eyes the most famous beauty look of the 1940s and it's a look that continues to dominate the beauty and fashion industry."
The brand's previous faces include Gwyneth Paltrow, Madonna and Gisele Bundchen.
( Source : ANI )
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