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Redefining hospitality for 25 years

A quick Q&A with Country Club boss Rajeev Reddy about his journey and more

Hyderabad:
How has the 25-year journey of Country Club been?
When I look back, I feel great with the way we shaped this sector in the country. We were able to spot good opportunities at the right time be it wildlife, spas, fitness or organised adventure sports. It was not smooth sailing all the way, but we were able to turn adversities into opportunities for the company.
Today, we are not only limited to the Indian sub-continent and it makes me proud to see an Indian brand in this sector having presence in West Asia and Europe.
Apart from clubbing activities, our members are entitled to holiday packages, star-studded entertainment events, cutting edge fitness centres and recreation facilities. I feel proud that we are the first and the only Indian hospitality group to achieve this feat.
To celebrate our 25th anniversary, we recently revamped the century-old clubhouse building at the Country Club, Begumpet, with royal décor and several additional amenities.
As an entrepreneur, do you think Country Club has grown as fast as it should have?
In the last 25 years, we have evolved from a single social clubbing entity in Hyderabad into the largest chain of wholesome hospitality hubs in India and beyond. Today, our network includes over 50 ownership properties, 25 member exclusive fitness centres and over 4,000 worldwide hospitality associates. We have a membership base of '4 lakh and that translates our service to nearly two million individuals considering their family members.
Apart from roping in celebrity brand ambassadors, you yourself are a big brand for Country Club. Share your experience.
My best experience as brand ambassador was shooting a commercial while sky diving from 13,500 feet in Dubai along with prominent personalities like Michael Schumacher.
On future leadership at the company.
Along with executive director Krishna Kumar Raju, my sons Siddharth (CEO) and Varun (COO) are taking care of responsibilities entrusted by the board. In fact, Varun is very tech-savvy and he, along with his team launched our mobile app. As CEO, Siddharth is responsible for overall functioning of the company. My daughter Nikhila is in charge of the legal affairs of the company. Country Club is run by excellent professionals and they are my real backbone.
( Source : dc correspondent )
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