Bhushan Kumar’s digital team comes up with a unique strategy for ‘Baby’ teaser

Mumbai: A couple of days back, the makers of ‘Baby’ put out a 22 second teaser of ‘Baby’, which was later trending on twitter. Garnering such a positive response from the time of its launch, it comes as no surprise that #Waiting for BABY Trailer has been trending since the teaser's launch.

The official teaser of Baby that Akshay Kumar released for his fans

If you see the trailer, the makers have used the ‘behind the scenes’ or making footage and intelligently packaged it into the teaser.

This kind of material, the making, is generally put out after the film is released however for the first time a leading production house dared to be different with Neeraj Pandey’s film starring Akhay Kumar.

The decision has paid off well and the teaser has been liked by many especially the fans who were waiting to see the collaboration of Neeraj and Akshay after ‘Special 26’.

It is learnt that the digital team at T-Series will continue to follow this unique strategy for the film and will release content in such a patter on digital media.