Shah Rukh Khan and Ranbir Kapoor form Bollywood's $100 million club
Mumbai: From faux pas on Twitter to the success that comes with millions of adoring fans, celebrities run the gamut on lessons in personal branding. But the King of Bolllywood has taken it to another level all together.Shah Rukh Khan followed by Ranbir Kapoor has emerged winner with more than $100-million valuation in the first ever celebrity brand valuation study in India by American Appraisal. Interestingly, cricketers MS Dhoni and Virat Kohli are worth more than the other two Bollywood favourites— Salman Khan and Aamir Khan. While SRK is worth a whopping $164 million while Ranbir Kapoor's worth is pegged at $129 million, based on their reputation, credibility and ability to generate income from endorsements, as well as the adjusted average annual endorsement revenue they earned after deducting relevant costs including taxes.
According to The Economic Times report, Mahendra Singh Dhoni has not only taken over Virat Kohli in terms of brand value but as also pipped Big Boss celebrity Salman Khan in terms of endorsements and brand worth. In 2013, Virat Kohli had overtaken Dhoni after signing a Rs.10 crore deal with German sports goods giant, Adidas. Deepika Padukone is most preferred brand endorser in country but only 3 women appear on top 10 celebrity brand list
The reports points out," "While Ranbir can stake claim at being the most expensive celebrity endorser in India today, charging an average fee upwards of Rs 13 crore to Rs 14 crore per endorsement, Deepika is the most preferred brand endorser in the country." But despite Deepika being the most preferred by advertisers, only three women appeared on the top 10 list of the American Appraisal report. While Padukone is worth $44.4 million, slightly higher than Hrithik Roshan ( $43.2 million), Katrina Kaif is worth $33.5 million ( half of what Dhoni is worth), while Kareena Kapoor is worth $33.2 million.
The report also clearly pointed out that Indian celebrities have yet to catch up with their western counterparts.
Here's a quick look at the top Bollywood celebrities:
