It has acquired 36.5 per cent equity stake in entertainment media startup ScoopWhoop
Bharti Softbank, a joint venture between Bharti Enterprises and Japan's Softbank, has acquired 36.5 per cent equity stake in entertainment media startup ScoopWhoop. (Photo: PTI/File)
New Delhi: Bharti Softbank, a joint venture between Bharti Enterprises and Japan’s Softbank, has acquired 36.5 per cent equity stake in entertainment media startup ScoopWhoop.
It is an India focused entertainment media startup that creates and curates content that gets shared through social networks. Its website and mobile application clock around 20 million monthly page views and have over eight million unique visitors each month. Over half of all the page views are accessed through smartphones, underlining the strong mobile play.
“The website’s team has demonstrated significant growth by leveraging their strength in understanding and creating locally relevant content for India’s young audience,” said Madhu Nori, CEO, BSB Portal.
It is a JV of BSY Pte. Ltd, which is a JV bet-ween BSB and Yahoo Japan Corporation.
( Source : dc correspondent )
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