London: The French are ditching their sumptuous home dishes for Chicken tikka masala.
Marks and Spencer's head of international food, Jill Bruce, said that the dish had become their top selling ready meal in Paris, and had given a big boost to the chain, the Daily Star reported.
She added that the brand had 10 stores in Paris, with its flagship food court in Beaugrenelle, close to the Eiffel Tower, shifting 70,000 Indian takeaway boxes each year.
The trend has been catching up due to increased foreign travel and the huge French population in London, and senior trade advisor John Gleave said that the popularity of quick and ready-to-go meals has been growing fast and a lot of British manufacturers are very good at that."
However, MandS is not the only English firm profiting, as UK based Pret A Manger is opening its 11th Paris store....