Melbourne: A Manhattan-based company is pitching a product to men who are concerned about the effects of mobile phone radiation on their fertility.
The company Belly Armor's RadiaShield boxer briefs, which come with a thin layer of aluminium-like silver in the crotch area to shield little swimmers, promise to protect men's reproductive organs and maintain fertility health, News.com.au reported.
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Spokeswoman Katherine Niefeld said that co-founders Aileeen Chen and Michael Lam developed the undergarments in response to the American Society of Reproductive Medicine 2007 study that showed use of mobile phones decreases semen quality.
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Niefeld added that a guy doesn't know that putting the mobile phone in his pocket will do things to his sperm.
RadiaShield boxers that cost 49 dollars a pop will go on sale on October 23, 2014.
