Mumbai: Film promotions these days have moved out of the basic poster and proverbially reached the moon. And to this evolving art -- its techniques is almost as novel and telling as the films themselves – Team Farah Khan has opened a new presumptuous chapter. The film’s stars are now telling Indian filmgoers how to behave inside cineplexes! Well, thank you.
Two weeks are left before the big Diwali release of ‘Happy New Year’, a starry ensemble-cast that gyrates and picks a few locks in this dance-cum-heist flick. So here is the entire cast – SRK, Deepika, Abhishek, Boman, Sonu and Vivaan – preaching the virtues of being silent while watching movies, not littering seats and even saying a thumbs-down to piracy. These one-minute ‘social messages’ are being promoted in a particular multiplex.
So, there you go. As the film’s promo screams, ‘life gives a chance to every loser to become a winner’, here’s your chance, you litterer, to redeem yourself. Because, Shah Rukh Khan said so. Interesting? Or is this the ‘Satyamev Jayate’ effect?
