Aamir to take leap from Shah Rukh’s Diwali platform and release ‘pk’ trailer

Mumbai: Aamir Khan is known for marketing gimmicks to promote his films, with innovative ideas, unique concepts to connect with the audience. He spends a lot of time around his team, taking feedback from every single member, meetings which go on till wee hours only to nail it when it comes to marketing his movies. The recent outcome of such brain storming sessions is the decision to release the trailer of ‘pk’, alongside of Shah Rukh Khan’s 'Happy New Year', this year’s big Diwali release.

A couple of months back, Aamir Khan took a wise decision of not releasing the second poster of his film alongside with the trailer of 'Happy New Year', on August 15. At that time, he had felt that he had no business doing any activity on a day when someone else had already locked their day in advance.

However, he has now decided to release the trailer of his much awaited film ‘pk’ directed by Raj Kumar Hirani on Diwali. The trailer will be played across all the venues on the day 'Happy New Year' releases.

Never mind Shah Rukh Khan’s month of aggressive promotion, creating awareness on the big Diwali release and making sure his film gets all the deserved attention.

However, his rival Aamir Khan, has decided to use all that hype and release his trailer on Diwali and get a leap out of the Diwali buzz around 'Happy New Year'.

In a smart move in 2008, audiences who went to book 'Rab Ne Bana Di Jodi' tickets, were greeted by multiplex staff who had shaved their head, as part of an outstanding marketing campaign. All this was around the time when his film was two weeks away from Shah Rukh's release.