After a great hype of the Big Billion Day, Flipkart managed to increase its sales on October 6, 2014. Even though many of its customers were unsatisfied with the limited products in Flipkart’s cart, the strategy worked in the favor of Flipkart. The limited stocks made its customers want to order more, due to its first-come-first-serve basis. The site also crashed due to overload and technical glitches.
Read also: Flipkart website crashes on the Big Billion Day
The company has also posted a message on its official website thanking its customers and stated that the Big Billion Day has been an unprecedented day for us as this is the biggest sale ever in India. In spite of all these challenges, reports state that Flipkart managed to earn around Rs 600 crore.
It also claimed that the technology team has been dedicated towards addressing errors and providing constant support to accommodate the largest scale of traffic and customer visits e-commerce has witnessed across the country.
