Beyonce’s self-titled fifth album is now a subject of study at the Harvard Business School
Beyonce Knowles
Mumbai: Beyonce’s self-titled fifth album is now a subject of study at the Harvard Business School. Professor of Business Administration, Anita Elberse, and her former student, Stacie Smith, has prepared a 27-page study on the success story of the album, which sold 80,000 copies in three hours of its release, reported Us magazine.
The report has been named Beyonce. The findings, which will be taught in Elberse’s Strategic Marketing in Creative Industries course, unearthed some secrets and details about the superstar herself along the way.
The pages unveil information on the making of the album, detailing the mansion in the Hamptons on Long Island that the singer rented in the summer of 2012 to work on what would later become Beyonce.
( Source : PTI )
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