London: In a bid to create awareness and encourage women to get screened for breast cancer, Nestle Fitness recently unveiled a 'Bra Cam' campaign.

The hidden 'bra cam' checks out how many people sneak a glance at women's breasts. The video counts 38 people, both men and women, who sneak a peek, 38th person being the woman who wore the Bra Cam as she looks in a mirror.

The minute-long video shows a woman walking around London with a hidden camera attached to her breasts, as a man sitting on a train, a man playing ping-pong and a female cashier seem to be among those catching a glimpse, the Daily Star reported.

The video also had "Your breasts are checked out every day. So, when was the last time you checked your own?" message at the end.

Watch the Nestle fitness 'Bra Cam' video here: