Mumbai: Mahindra Two Wheelers Limited, has finally launched its new scooter ‘Gusto’, developed at its state-of-art R&D facility in Pune. The name - GUSTO, is a derivative of a gust’, which connotes a sudden strong current of wind, symbolizing the spirit of freedom. A host of consumer inspired technology innovations are thus expected to usher in winds of change in the way consumers experience scooters.
The Mahindra GUSTO is India’s first scooter with a unique patented Height Adjustable Seat, making it easy for anyone to effortlessly adjust the seat height as per their individual needs. GUSTO’s distinctive, bold and aspirational styling has its origins in Italy. Its advanced (M-TEC) engine and vehicle design offer superior performance, efficiency, reliability, ride quality and comfort. It is packed with innovative features such as the Remote Flip Key, Find-Me Lamps, Guide Lamps, Bright Halogen Head Lamp with LED pilot lamps, easy Front Kick and a Quick Storage compartment, designed to provide delightful consumer experiences.
The design process involved extensive consumer research, and leveraging of deep consumer insights. The GUSTO has undergone rigorous validation and testing over many months. Dr Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd. said, "The Gusto is Mahindra’s first ground-up scooter developed entirely inhouse. Based on deep consumer insights, it deploys innovative technology to create a category, defining product, which will provide exceptional value in the fast growing 100 cc scooter market.”
The GUSTO will first be launched in the Northern and Western parts of the country. It will then be rolled out in phased manner to the rest of the country over the next few months.
Rajesh Jejurikar, Chief Executive – Farm Equipment & Two Wheeler Division & Member of the Group Executive Board said, "The Italian styled Gusto is powered by the smooth & fuel efficient M-TEC engine. The telescopic suspension with air springs and 12- inch wheels give it a best-in-class ride experience. Other category-first features like Remote Flip Key, Find-Me Lamps and bright Halogen Head Lamp with LED Pilot Lamps, create amazing value."
The GUSTO is being launched at an extremely attractive introductory price of Rs 43,000 (Ex-showroom Delhi) for the GUSTO Dx variant. The top end GUSTO Vx variant will be priced at Rs 47,000 (Ex-showroom Delhi).
