Watch:Farhan Akthar sings 'Chulein Aasman' for MARD's new campaign
Mumbai: Google has launched its new social campaign called #ReachForTheSky, in association with MARD initiative. The joint campaign launched www.hwgo.com/reach as part of Google's helping women get online initiative, will look to build support from existing Internet users and encourage more women to learn and use the Internet to excel in their lives. The campaign was launched with a musical work 'Chulein Aasmaan', composed by Salim-Sulaiman and performed Live with Farhan Akhtar (singer, writer, performer) and Shraddha Pandit (co- Lyricist)
Joining hands with Google’s ‘Helping Women Get Online’ initiative, MARD (started by Farhan Akhtar) stands to inspire change in society, to gather support for women empowerment. The jointly promoted campaign will look to generate awareness around the need to get women online as well as encourage existing users to help get more women online, and spread awareness of Gender Equality and Women Empowerment.
Talking about the association and the launch of the campaign, Farhan Akhtar, said, “MARD is a progressive movement for a more gender equal world. Our objective is to ask men to re-think their own value system and to be the catalyst for change. There is lack of encouragement for women from their families and friends to use Internet or technology to excel in life and we need to come together to address this issue.
“Technology is not just the domain of men. Democratizing access to information can empower women in our country and raise their status in our society. I am excited to join this initiative with our partners, to gather support and encourage men to support and help young girls and women in both urban and rural India to learn and use the internet to improve lives.”
“Chulein Aasman” Farhan Akhtar added is a song about female emancipation, a song about freeing women from the roles that they have been coerced into playing for centuries. It highlights the importance of equal opportunity, possibilities and the impact it can have on women. I am thankful to Salim & Sulaiman and Shraddha Pandit for their support and for creating a wonderful composition. I hope people will like it and come forward to support #ReachForTheSky campaign.
