As China plans to tighten up better Internet security, Google, the largest search engine may find it more difficult to run its business in China.
The New York Times reported, ‘Chinese exporters find it difficult to place Google ads that appeal to overseas buyers.’ Reports also state that International companies have faced issues related to Gmail access, due to which setting up meetings on applications like Google Calendar has been a continuous challenge.
Recently, China also set up a system of filters known as ‘China's Great Firewall’ to block social networking sites like Twitter and Facebook and control Internet traffic in and out of the country. Shaun Rein, Managing Director of the China Market Research Group also stated ‘Companies overlooked Internet problems when the economy was booming. But presently, Internet problems are being questioned.’ However, regular Google users have resorted to virtual private network, or VPN, services to evade Internet filters.
At present, Google Play is only partially accessible in China. Due to this reason, there has been a rise in the use of third party application stores. Companies in China are forced to create different versions of apps, which appear to be different from Google App store.
China has also blocked Google libraries that hosts coding scripts and fonts on its servers. Instead it has decided to creat its own online libraries.
