Chennai: When it comes to human-machine bonding, Chennai women seem more attached to their refrigerators and they seem to be more concerned about what is inside the fridge than to adorn its exteriors with photos or souvenirs unlike women of other states.
Reinforcing their dependency on home-appliances for hoarding and stocking food to assist their busy schedules, an interesting nation-wide Croma Home Stories survey revealed that Hyderabad and Chennai top the ‘fridge knowledge’ league claiming to know the contents of their fridges from memory.
While 86 per cent of women in Hyderabad and 85 per cent of Chennai women have better knowledge of food stocked in the fridge, just 67 per cent of people from Ahmedabad are aware of the same suggesting their ‘foodie’ personalities and — perhaps — a taste for impulsive food habits.
However, when it came to fridge door adornments as magnets, Chennai and Hyderabad showed least exhibitionist attitude while Ahmedabad respondents topped the chart displaying their apparent high travel ratio, the study said.
Among all the cities in the study, the highest number of respondents in Ahmedabad and Chennai agreed to use the fridge door as a reminder for their bills and bank statements showing their aptitude to stay financially organised
“As we look forward to the upcoming festive season, Croma Home Stories celebrates the third phase of its survey by revealing some unknown facts about the intricate and beautiful relationship we share with our electronics, demonstrating how our lives are highly dependent and perfectly evolved around these appliances,” said Mr. Ajit Joshi, MD & CEO, Infiniti Retail Ltd.
In the case of televisions, the survey revealed that Kolkata mothers are undisputed queens of the TV remote control with over two-thirds of respondents from the city citing ‘mothers’ as controlling the television between 12 noon and 5 pm, double the proportion from other cities. India’s Silicon Valley Bengaluru saw the maximum respondents at 58 per cent confess to keeping TV as their new comfort food and keeping it switched on for company when alone at home.
