Mumbai: hybris software, an SAP company and the world’s fastest-growing commerce platform provider, announced that Future Group, a leading retailer in India, will use the hybris Commerce Suite to support its omni-channel retail operations. Comprising a number of different retail brands covering sectors such as fashion, sportswear, food and groceries, electronics and homeware, Future Group wanted to find the technology that would allow a seamless convergence of its emerging digital and physical commerce touchpoints (physical facilities/store network, human assisted digital commerce network Big Bazaar Direct, e-commerce sites, catalog/phone order; mobile devices; TV/new media etc).
Having looked at various solutions, the company decided to use the hybris Commerce Suite as it was the only solution that best met these requirements. Over 500 companies have already chosen hybris to help develop their omni-commerce strategy including leading brands and retailers like Toys 'R' Us UK, Metro, Levi's, Galeries Lafayette, Migros, Nespresso and Lufthansa.
Speaking about the choice of Hybris, Kishore Biyani, Group CEO of Future Group, said; “In the world over, physical retailers who have developed themselves into omni-channel merchants are driving to attract customers and business across both digital and physical platforms. Hybris has successfully developed omni-channel capabilities for leading retailers across the world. With its modern architecture and modular approach, hybris will transform the way we are able to leverage our omni-channel retail model across all our brands and businesses. With hybris, we see a whole lot of new possibilities in retailing opening up, including the endless aisle vision becoming a reality.”
Eric Toon, Country Manager South East Asia and India at hybris said; “India is a key global market and we are delighted that a major retailer in this region such as Future Group has seen how the hybris approach to commerce can transform the way they sell and interact with their customers. Given the diversity of brands and size of its customer base, we know Future Group has considered carefully before deciding to select the hybris Commerce Suite. We look forward to working closely with Future Group on the roll-out and implementation of this project to realize the benefits that it will bring to its business.”
True omni-channel retailers are able to seamlessly integrate the best of both digital and physical worlds at each step of the customer experience. Even before a customer comes to a store, many customers are researching and making their product decisions online. hybris gives an optimal, consistent user experience in-store, on the web, on mobile devices or any other digital platform. And it works in both directions: hybris gives the retailer one view of the customer and the seamless customer interface gives the customer one view of the retailers' brand. Thus for an omni-channel retailer, websites and mobile devices aren’t just e-commerce ordering vehicles, they are front doors to the stores. Retail outlets aren’t just showrooms, they are digitally-enabled inspiration sites, testing labs, purchase points, instantaneous pickup places, help desks, shipping centers, and return locations.
“Future Group has been a front-runner at adopting innovative next-generation solutions that meet the evolving needs of the Indian retail industry,” said Deb Deep Sengupta, Chief Operating Officer, SAP India. “Our association with Future Group reflects our continued commitment to deliver the right IT platform to enhance their customer service and loyalty,” he added.
