Mumbai: Sony has launched its new series of 4K TVs, powered by X-tended dynamic range technology for better picture quality.
The new 4K TVs come with a port replicator, which allows easy connection with a single cable & thus minimising the cable clutter. Its TRILUMINOS display can deliver detailed quality of reds, blues and greens. Selected models of this year’s line-up will incorporate its new ‘Wedge’. The wedge shape increases capacity and is used to incorporate a large speaker to provide deeper, more powerful sound, unprecedented for a flat-screen TV. As speaker capacity gets larger, the bass becomes richer and distortion is reduced, enhancing customers’ TV viewing experience.
The new 4K X-Reality PRO enhances picture quality using its 4K-to-4K pattern database. This improves sharpness and crispness of original 4K images, boosting its contrast and enriching the colours on screen. For HD contents, instead of just increasing pixel count, 4K X-Reality PRO uses a content adaptive database for up-scaling.
In order to make 4K technology relevant in today’s scenario with limited availability of 4K content, the processing engine supports up-scaling of any 2K(FHD/HD) content to 4K picture quality
All 4K models offered by Sony will incorporate a better picture processing engine, 4K X-Reality PRO, which uses a combination of unique up-scaling and super resolution technology from Sony to offer any content in beautiful and stunning 4K resolution.
Depending on the contents loaded on the TV, 4K X-Reality PRO picks a suitable up-scaling algorithm to make sure every pixel is optimised for a near 4K experience.
Sony’s new 4K TVs are also compatible with MHL 3.0, which supports 4K output from smartphones and tablets. In addition to these features, the new models are equipped with a new decoder which supports HEVC and can playback 4K/60p contents from Internet streaming services & USB playback. Viewers can also operate the Bundled One-Flick Remote Control in an intuitive fashion, as they would a touchpad or smartphone. By flicking up and down, viewers easily access content from their local/personal files and online content. One-Flick Entertainment allows users with a quick YouTube access; users can easily browse through the top trending YouTube videos even while watching regular TV channels.
To further enhance the TV viewing experience, Sony has also introduced a new feature ‘Social Viewing’ which enables users to Skype chat & follow twitter while watching regular TV content.(With the support of Built in camera) The whole new user experience makes TV viewing extremely social & relevant in today’s fast paced scenario. In addition, just touching an NFC-enabled smartphone or tablet to the One-Flick Remote Control will allow viewers to display content stored on a mobile device such as photos, websites, music and movies, on the best screen.
Model | Size | MRP | Availability |
KD-85X9500B | 85” | - | End of September, 2014 |
KD-79X9000B | 79” | Rs. 704,900 | Already available |
KD-65X9000B | 65” | - | End of September, 2014 |
KD-55X9000B | 55” | Rs. 314,900 | Already available |
KD-55X8500B | 55” | Rs. 254,900 | Already available |
KD-49X8500B | 49” | Rs. 174,900 | Already available |
