New Delhi: Tata Value Homes, a real estatefirm focussed on affordable housing, has partnered with e-commerce major Snapdeal to sell houses through the online marketplace model.
As part of the partnership, about 1,000 homes across projects in cities like Mumbai, Pune, Ahmedabad, Bangalore and Chennai will be put up for sale on Snapdeal. Ranging from 1 BHK to 3 BHK, the houses are priced between Rs 18-70 lakh. "According to reports, one in every two online real estate searches is to buy property and there is a USD 43 billion market opportunity here. We started selling homes through our own website last year in December and have already sold over 600 units. This partnership will help us take that to the next level," said Tata Housing Development Company (THDC) Senior Vice President Marketing and Sales, A Harikesh .
Tata Value Homes, a subsidiary of Tata Housing Development Company, will continue to sell through its own portal as well. Upon possession of the house, customers buying the house through Snapdeal will get Rs 10,000 per month for a year as an assured rent (whether they stay on premise or lease it out) as part of the deal.
Customers will have to register themselves on Snapdeal before making a booking, which opens on August 28. "Details about the project and other things are shared on the website. Registered users can book a unit for Rs 30,000 and then our offline team takes over," he said. However, the booking amount is not refundable in case the customer does not buy the house.
