Users fake parts of their online image in order to conform to social norms
Picture used for representational purpose. (Photo: AFP)
Mumbai: People fake parts of their online image in order to conform to social norms and expectations, a new study has found. Presenting an authentic image on social network sites includes an element of fakery, researchers said.
Researchers at Aalto University in Finland discovered that being authentic is very important for social media users. At the same time, users also admitted faking parts of their online image in order to conform to social norms and expectations.
By focusing on two social network sites, Facebook and Last.fm, the researchers came to the conclusion that being real is much more acceptable according to social norms.
We noticed that there was a heavy focus on maintaining a profile that is as natural as possible, said Suvi Uski of Aalto University.
( Source : PTI )
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